My wife and I have taken more photographs of our son Lennon than we both care to count.
We would often have 20 or 30 variations of the same image taking up memory on my camera reel, trying in vain to get that great shot. We did get a nice photograph in the end, but he still isn’t looking at the camera and that’s what we wanted.
I noticed that there were certain things that got Lennon’s attention, and one of them that never failed was a rattling toy.
The sound made him turn his head from any distraction… even Baby Einstein!
So I figured; why not add a rattle to a phone and that’s how The Baby Focus concept was born.