My wife and I have taken more photographs of our son Lennon than we both care to count.

We would often have 20 or 30 variations of the same image taking up memory on┬ámy camera reel, trying in vain to get that great shot. We did get a nice photograph in the end, but he still isn’t looking at the camera and that’s what we wanted.

I noticed that there were certain things that got Lennon’s attention, and one of them that never failed was a rattling toy.

The sound made him turn his head from any distraction… even Baby Einstein!

So I figured; why not add a rattle to a phone and that’s how The Baby Focus concept was born.