Why I Created The Baby Rattle for Your Phone

Any parent or grandparent will have had this struggle.

I see it all the time.

Your baby is all cute and smiling, your phone is ready to capture that moment, and by the time you are ready to take the photo your baby is looking away and distracted by something else that grabbed their attention.

This often then leads to you clicking, cooing and dancing around just to get them to look again.

It’s incredibly frustrating!

My wife and I have taken more photographs of our little ones than we care to count. We would often have 20 or 30 variations of the same image, taking up memory on our phone, trying in vain to get that perfect shot. Not to mention the countless hours I would spend on deleting all the variations of the same photo.

Organizing and storing photos became a difficult task. One that I would put off for ages. I would eventually give up and backup the photos without sorting them out of fear of losing them (I have had my computer die on me once and lost years and years of photos and files). This leads to loads of the same photo (none actually any good!) when all you want are the incredibly emotive ones of them looking at the camera.


I noticed that there were certain things that got the attention of our baby and one thing that never failed, was a rattling toy. So I figured, why not add a rattle to a phone…

and this is how The Baby Focus concept was born.

Although the rattling toy worked to some degree, it still didn’t look like our little one was looking at the camera, whereas with The Baby Focus, because it is positioned right below your phone’s camera, it appears that your baby is looking directly into the lens, which is why you will be able to take the perfect photographs and capture those special memories.

If you want to stop the struggle of having numerous variations of the same picture and want to save time and space on your phone, whilst still capturing special moments of your baby, then you need The Baby Focus.



It absolutely does! A baby’s eyesight slowly develops over the first 6 months or so of life, beginning as blurry and color blind although they can hear from birth. And they are certainly attracted to rattle noises – hence them being the classic baby toy. So does The Baby Focus grab the attention of little ones? Unquestionably. From about 2 or 3 months when bub is becoming more alert, that’s when The Baby Focus starts to become invaluable!


There are over 3.7 billion social media users who post who collectively post billions of photographs each day with many of those being of children so if you’re posting cute pics of your little one for friends and family to fawn over, you definitely should post the best possible photos and that’s with the looking right at the camera which is only achievable using The Baby Focus!


As with anything, things have a lifespan with children so bear this in mind but regardless, they’ll always turn their head at the sound of a rattle so be strategic in how you use it! And practice! 

If they look at the rattle they aren’t looking down the lens right?Right! But you can’t actually tell that from the photos. We trialed this extensively and found that if the attractor is placed just above the camera, it clearly looks like they’re looking over the phone, whereas if it’s placed in the centre of the phone, it looks like they’re looking right down the lens! Try it and you’ll see for yourself.

Do I need more than one?When my children were small I used to keep one in the car, one in the nappy bag and one at home because you never know when your little one is going to look adorable and you just have to get a photo, and The Baby Focus ensures you get the perfect photo, so don’t be without one!

Which color works best?Honestly: children are color blind for their first few months of life so they’ll all work equally well! 


The Baby Focus: How To Take Perfect Baby Photos This Christmas

Let me guess… you’ve dressed your baby in the spirit of Christmas & you can’t wait to capture perfect family photos this festive season. The problem is… you can’t capture your baby’s attention long enough to snap those perfect shots. That’s why we created The Baby Focus! A sophisticated baby rattle that seamlessly attaches to the back of your phone for your baby’s viewing pleasure. Taking adorable baby photos has never been easier!

The idea is simple… When your baby sees the Baby Focus they can’t help but stare in amusement! This gives the beautiful illusion that your baby is looking directly into your Smartphone’s camera, resulting in perfect baby photos every time.

The Baby Focus is the perfect Newborn Gift Idea for those Parents & Grandparents looking to fill their Baby Photo Books.

Buy 1 now for $12.95 or purchase 3 for $30. Hurry, whilst stock lasts!